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Next.js · Events Platform2026
Pitch & Hitch
Joburg's first friend-pitched singles night needed a platform that sold the concept, managed live event logistics, and made dating apps look obsolete — all in one site.
Visit live siteClient
Pitch & Hitch
Role
Design, Full-Stack Build
Duration
4 weeks
Year
2026
Challenge
Pitch & Hitch is a new concept — a curated singles night where your best friend pitches you on stage with a PowerPoint. The site needed to explain a format nobody had seen before, build early-access demand, handle live event logistics like spot tracking and calendar sync, and convince people that real-life chemistry beats swiping.
Solution
We built a full-stack Next.js platform with a bold, dark visual identity anchored by coral and teal accents. The site features a live Google Sheets integration for real-time spot tracking, Google Calendar sync so events auto-update on the site when the client adds them, an interactive dating-app-vs-Pitch-&-Hitch comparison section, a partnership page with venue and brand tiers, and a multi-role early access form. Every section was designed to sell the experience before the first event even happens.
Built with
Next.jsTailwind CSSGoogle Sheets APIGoogle Calendar API
CYPHR · PITCHANDHITCHask about this build
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Behind the build
01
Selling a format that doesn't exist yet
Nobody searches for 'friend-pitched singles night' — the site had to teach the concept and build desire in the same scroll. A four-step visual walkthrough (Arrive, Pitch, Mingle, Spark), a mock pitch card showing what the experience actually looks like, and a side-by-side comparison against dating apps do the heavy lifting before a single word of marketing copy.
02
Live logistics without a developer
The client manages everything through tools they already use. Google Sheets tracks remaining spots per event — update a cell, the site updates. Google Calendar manages event dates — add an event, it appears on the site. Partnership tiers, FAQs, and early-access signups all run without touching code.
03
The versus section that makes the case
The interactive dating app comparison is a working UI — swipe through fake profiles, see '200 swipes · 0 matches · 0 dates', then look right and see a Pitch & Hitch night unfold in real time. It makes the argument viscerally instead of verbally, and it's the section people share the most.
Screens
The build, in detail.
Results
90
Pilot spots
6–10
Pitches per night
None
Apps required
What shipped
→
Pitch & Hitch launched with a platform that explains, sells, and operationally manages events from a single site.
→
Live spot tracking and calendar sync eliminated the need for manual website updates between events.
→
The interactive versus section became the most-shared element, driving organic early-access signups.
Lighthouse
90 perf88 a11y95 bp92 seo
“The site does more selling than we ever could in a DM. People land on the versus section and immediately get it — they sign up because the site made them feel what the night would be like.”
PH
Pitch & Hitch Team
Founders